Purple Cow

About this book-as-podcast

Godin argues that being safe and average is the riskiest strategy in a crowded market. Businesses need to build something genuinely extraordinary, a Purple Cow, so that people who care deeply about that category will notice and tell others. The book uses short case studies to show how this works in practice.

Original, independently created content. Not affiliated with, licensed by, or endorsed by the book's author or publisher.