To Sell is Human

About this book-as-podcast

Pink argues that almost everyone spends their working day persuading others, not just people with sales jobs. Access to information has shifted power to buyers, so old-fashioned pressure tactics no longer work. The book sets out how to read people, stay positive when refused, and focus on solving real problems.

Original, independently created content. Not affiliated with, licensed by, or endorsed by the book's author or publisher.