Influence

About this book-as-podcast

Psychologist Robert Cialdini identifies six principles that make people agree to requests: reciprocation, social proof, authority, liking, scarcity, and commitment. He studied salespeople, fundraisers, and advertisers to see how these principles work beyond the laboratory. The book covers how persuasion operates and how to guard against it.

Original, independently created content. Not affiliated with, licensed by, or endorsed by the book's author or publisher.