Book as podcast
Pre-Suasion
Robert Cialdini·Psychology·27 min
About this book-as-podcast
Cialdini argues that what happens just before a request shapes whether people say yes. He calls this pre-suasion, the art of directing attention at the right moment to make agreement more likely. Background images, opening questions, and room layouts have all been shown to work this way.
Original, independently created content. Not affiliated with, licensed by, or endorsed by the book's author or publisher.
